Who is better than your own customers for testing your innovations?


CAPTIV-NeuroLab provides a wide range of scientific methods and tools for recording in real time customers' behavior as well as their emotional responses, to help evaluate the relevance of your innovation process.


Test product design


Design, usability, texture... combine a set of relevant methods for measuring consumers’ behavior and reactions for making sure your new product is effective.

Test living lab


Research, creativity, designing new products in collaborative groups… study interactions and emotions of subjects with various profiles.



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