Your brand success? A strategic challenge!


Thanks to CAPTIV-Neurolab genuine solutions, it becomes so easy for your branding to raise visibility, improve its attractiveness and remain different from its competitors.


Test advertising


Online ads, TV ads, outdoor ads, videos, movie trailer and so more... measure simply and efficiently their effect on the respondents.

Test packaging


Ensure the first impression of your packaging is the best by studying its impact on perception and emotion, as well as its suitability or convenience.

Test new product


Shape, material, color, usability, texture, smell ... get consumers feedback using or tasting your product to understand and then fully satisfy their needs.

Test merchandising


Observe shoppers' behavior in real or virtual environments (retail, store, ecommerce website...) to improve conversion and customer experien



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