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WHY CHOOSE US
20 Years of Experience
With 20 years of experience, SIM has grown into a trusted leader in eye-tracking, human behavior research, and motion analysis. SIM has successfully completed numerous eye-tracking projects, helping businesses and researchers gain a deep understanding of how individuals interact with their surroundings. This insight has been invaluable for enhancing user experience, refining marketing strategies, and improving customer engagement across various industries.
In addition to eye-tracking, SIM excels in EEG (Electroencephalography), GSR (Galvanic Skin Response), and motion analysis. By combining these tools, SIM captures a comprehensive view of human behavior, tracking not only eye movements and brain activity but also subtle shifts in body motion. This integration offers an unparalleled understanding of how people move, respond, and react, providing clients with the ability to make informed decisions backed by real-time physiological and movement data.
For two decades, SIM has been at the forefront of innovation, working with industries like retail, healthcare, and education to unlock the mysteries of human cognition, emotion, and physical motion. This expertise allows SIM to remain a trusted partner, delivering precise insights that shape the future of human interaction.
Trust
Trust is at the core of SIM’s relationships with clients and partners. Over two decades, SIM has become a reliable consultant in eye-tracking, EEG, GSR, and motion analysis. Our clients trust us to deliver accurate, actionable insights that help shape their strategies and decision-making processes. We have built long-term relationships by consistently exceeding expectations and delivering results grounded in scientific rigor.
Quality
Quality defines everything SIM does. From the precision of our eye-tracking studies to the depth of our EEG and GSR analyses, we maintain the highest standards in every project. SIM uses cutting-edge technology and employs expert researchers to ensure that the data we provide is not only reliable but also of exceptional quality. Our commitment to excellence has enabled us to stay ahead in a competitive landscape for 20 years, providing insights that drive growth and innovation for our clients.
Innovation
Innovation drives SIM’s approach to human behavior research. Over the last two decades, we have continuously adapted to emerging technologies and methodologies, incorporating motion analysis and other advanced tools to stay on the cutting edge. SIM’s innovative solutions empower businesses to explore the complexities of human cognition, emotion, and movement, providing a 360-degree view of how individuals interact with their environment.